I specialize in art direction and visual identity, building brands from their first product launch through to market expansion.
I have more than 10 years of experience working in visual communication for technology and product design, with a focus on branding and strategy. My background includes six years building the Lofelt brand, growing from visual designer to art director, from launching its first hardware product to designing a software tool and everything culminating in the company's acquisition by Meta in 2022. Alongside my design work, I also run tausendblobs, a character design project that has grown into artist collaborations, physical products, and retail.
2023 - Present Freelance
2016 - 2022 Lofelt
2014 - 2016 Amazers
2012 - 2014 Freelance
Develop and evolve brand identities, including foundational design elements like color palettes, typography, and iconography, for a cohesive brand experience across all touchpoints.
Experience shaping visual direction alongside creative directors. Leading independent brand strategy projects including audits, competitor positioning, and visual direction proposals.
Drive the art direction and visual design for key assets, including 3D renderings, photoshoots, and video content, creating visuals that capture the essence of the brand.
Craft online assets, including web pages, poduct interface, app design, social media content, newsletters, and digital ads, to engage audiences effectively.
Design physical brand assets, including product packaging for retail and online sales, merchandise, and event materials, to create cohesive offline brand experiences.”
Experience developing component libraries with all the elements required to quickly develop and prototype new digital products, for software tools, website and mobile apps.
Taking the leadership of diverse projects, encompassing responsibilities such as task definition, project scoping, and overseeing the entire execution process.
Collaborate closely with the engineering, product and marketing teams to elevate the visual design of products. From early prototyping and design to final development.
If you're interested in taking a look at my portfolio and discussing a potential collaboration, please feel free to reach out to me through email or LinkedIn. We will set up a call where I will walk you through my work process and discuss collaboration possibilities.
I look forward to hearing from you!